It all started with a dream.
SONAN LAE began as a digital mood board for life; a collection of curated images from past, present and future that represent a cosmopolitan life surrounded by contemporary aesthetics.
To some, SONAN LAE is a person; to others it’s a curated mood board; some see SONAN LAE as a brand; others see it as a general “aesthetic.” To a certain extent, none of those answers are wrong. But they are all incomplete. SONAN LAE is—or has been—all of those things. They all have in common that their creative soul contributes to the same mission; to drive Amsterdam's Roaring 20s forward.
Now you're lost
Lost in the heat of it all
Girl you know you're lost
Lost in the thrill of it all
Miami, Amsterdam, Tokyo, Spain, lost
Los Angeles, India, lost on a train, lost
Amsterdam's most iconic tote. Our large tote bag is there to carry all your daily essentials.
- official SONAN LAE signature stamp included
- 38 x 42 x 13 cm
- 100% Organic Canvas Cotton
- Made in Portugal
Good to know
As always, we are committed to making sure our products are produced ethically and sustainably.
If your tote needs a bit of a wash then we advise handwashing your bag, use your regular washing powder and lukewarm water to wash your tote bag.