It all started with a dream.
SONAN LAE began as a digital mood board for life; a collection of curated images from past, present and future that represent a cosmopolitan life surrounded by contemporary aesthetics.
To some, SONAN LAE is a person; to others it’s a curated mood board; some see SONAN LAE as a brand; others see it as a general “aesthetic.” To a certain extent, none of those answers are wrong. But they are all incomplete. SONAN LAE is—or has been—all of those things. They all have in common that their creative soul contributes to the same mission; to drive Amsterdam's Roaring 20s forward.