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Our Story

Sonan Lae has always been something I’ve wanted to build. It’s been a dream since I was a little boy.

Founded in 2021, Sonan Lae is an independent fashion brand from Amsterdam, dedicated to the city's classy cool kids who like to keep it elegant but above all comfortable.

Inspired by the 90s, Sonan Lae strives to encounter between the sensuality of a relaxed attitude and the chic of a vintage look. Sonan Lae's heritage is adapted to a cosmopolitan lifestyle and a true generosity of art de vivre—the French art of living. 

For us, sustainability is the number one aspect to have in mind when working with fashion and garment production. We always want to do our best to make our products as sustainable as possible, all the way from design idea to sampling, production, and freight to our finished products.

You will never find retouched models on our website or social media. Our photos come straight from the camera roll, we don’t believe in editing bodies, pimples, or clothing. This is us. Just the way we are. And we are proud.

Our pieces are designed not just to last but to become part of your own life story.

Much luv,

Sonan

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